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To celebrate our birthday, we’re sharing our first-ever issue, printed in May 1993.


Happy birthday, Sainsbury’s magazine! Yes, we’re turning 25 years young in May 2018, and celebrating with a nostalgia-fest.

Launched by cookery legend Delia Smith and her husband, newspaper editor Michael Wynn-Jones, Sainsbury’s magazine was the first food title from a major supermarket.

So, what did we publish back in 1993? We had Delia in her dressing gown on the cover (and Delia on diets inside…), LOTS of cheese-based recipes and a new writer by the name of Nigel Slater. If that wasn’t enough, the issue threw in features ranging from shopping trolleys on test, to an in-depth look at life in a vet’s surgery, featuring John Cleese and his poorly cat (yes, really).

We had a lot of fun delving into the archives and couldn’t resist sharing the first issue with you.

You can see the issue, complete with retro adverts here.

Do you remember buying this issue? Please get in touch and share your stories with us by emailing [email protected] with ‘first issue memories’ in the subject line, and tweeting us @sainsburysmag.


About the author

Sainsbury's magazine
Our team of trained chefs and skilled food writers love cooking for friends and readers alike