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Food

Sainsbury’s magazine is 30! Read the first issue from 1993

by Sainsbury's magazine
Sainsbury’s magazine is 30! Read the first issue from 1993
Sainsbury's magazine May 1993

To celebrate our birthday, we’re sharing our first-ever issue, printed in May 1993.

Happy birthday, Sainsbury’s magazine! Yes, we’re turning 30 years young in 2023, and celebrating with a nostalgia-fest.

Launched by cookery legend Delia Smith and her husband, newspaper editor Michael Wynn-Jones, Sainsbury’s magazine was the first food title from a major supermarket.

So, what did we publish back in May 1993? We had Delia in her dressing gown on the cover (and Delia on diets inside…), LOTS of cheese-based recipes and a new writer by the name of Nigel Slater. If that wasn’t enough, the issue threw in features ranging from shopping trolleys on test, to an in-depth look at life in a vet’s surgery, featuring John Cleese and his poorly cat (yes, really).

READ THE FIRST-EVER ISSUE HERE.

Do you remember buying this issue? Please get in touch and share your stories with us by emailing feedback@sainsburysmagazine.co.uk and tweeting us @sainsburysmag.

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