Please wait, the site is loading...

Food

Paul A Young’s new whole bean chocolate bar

by Sarah Alcock

I was extremely excited to attend the launch of the world's first ever whole bean chocolate bar by the king of chocolate himself, Paul A Young, at his shop in Wardour Street, London.

It's fair to say that recently I've become a little bit fussy/snobby when it comes to chocolate (except for Cadbury's Mini Eggs). I prefer it dark, the 70% kind, and I don't like those floral, chilli-spiked, zesty, or tea-scented chocolates. So I was pleasantly surprised by this brand new characterful chocolate. It's definitely something to try for yourself...

choc3.jpg

100% whole bean truffle-licious

Changing the rules of chocolate making

As a truly artisan chocolatier (Paul and his team make all of their chocolate daily by hand, and in small batches with nothing artificial added) – he is genuinely fascinated by the art of making chocolate. It's this fascination that has led him to question the accepted rules of chocolate making and to experiment using the whole bean.

experimenting.jpg

Paul's team experimenting...

The flavour's in the shell

The standard way to make chocolate is to remove the outer shell from the cocoa bean before using it, but this takes time and creates waste. Paul decided to try making chocolate from the whole bean, shell included, to showcase the full flavour profile of the cocoa bean.

wholebeans.jpg

The whole bean...

It's simple to make...

1. Paul uses a blend of different cocoa beans, including Criollo, Trinitario and Forastero, which are bought directly from Menakao in Madagascar (ethically sourcing beans and paying fair prices to growers is also very important to Paul).

2. The beans are then roasted at a temperature that allows them to take on a toasted flavour without scorching in the heat. The shell actually helps to protect the bean inside from being scorched, which can cause chocolate to have a bitter flavour.

3. The roasted beans are then granite ground with Billington's organic unrefined demerara sugar for several hours (far less than the grinding of standard chocolate) to create the final product.

choc4.jpg

Who wants to lick the bowl?

Why it's better than normal chocolate

This chocolate isn't really comparable to chocolate as we know it – it sits in a whole different league and tastes completely different!

If you're a Galaxy fan, this might not be your cup of tea – it's noticeably rougher in texture and certainly not without character.

It's mildly gritty (in a good way) and strangely reminds me of a very good-quality aged Parmesan, both in texture and flavour. Deeply nutty, biscuity, fruity, warmingly dark, a tiny bit savoury and a little bit sweet – this proper chocolate is complex and wonderful stuff and NOT for wimps.

www.paulayoung.co.uk

£6.95 for 50g bar

Don`t miss

We value your privacy

We use cookies to help give you the best experience on our site and to allow us and third parties to customise the marketing content you see across websites and social media. For more information see our cookie policy.

Cookie Preference Centre

Learn more about what each cookie category does and choose your settings (toggle right to opt in or left to opt out). Cookie policy


Strictly Necessary

These technologies are needed to enable our websites and apps to run and to keep it secure.

Sainsbury's Magazine

These technologies tell us how customers use our sites and apps and provide information to help us improve the website, apps and your browsing experience.

Cookie name Duration
PHPSESSID Until the browsing session ends
device_view 1 month
recentlyViewedRecipes 1 year
subscription-{popup-version-date}-PopupClosed 12 days

Vimeo

Enables Vimeo videos on the site

Cookie name Duration
_derived_epik 1 year

Constant Commerce

Enables shopping tools for recipe ingredients

Cookie name Duration
cc_a_h 10 years
cc_a_s Until the browsing session ends

DoubleClick

DoubleClick Digital Marketing (DDM) is an integrated ad-technology platform that enables us to more effectively create, manage and grow high-impact digital marketing campaigns.

Cookie name Duration
DSID 10 days
IDE 1 year
RUL 11 months

Performance/Analytics

These technologies tell us how customers use our sites and apps and provide information to help us improve the website, apps and your browsing experience.

Google

Google Analytics tell us how customers use our sites and apps and provide information to help us improve the website, apps and your browsing experience.

Cookie name Duration
__gads 13 months
_ga 28 months
_gat 1 minute
_gid 1 day
1P_JAR 1 month
ANID 10 days
CONSENT 18 years
NID 6 months
__Secure-3PAPISID 2 years
__Secure-3PSID 2 years
__Secure-3PSIDCC 1 year

Marketing/Targeting

These technologies help us decide which products, services and offers may be relevant for you. We use this data to customise the marketing content you see on websites, apps and social media. They also help us understand the performance of our marketing activities. These cookies are set by us or our carefully-selected third parties.

Pinterest

Pinterest conversion tracking gathers conversion insights and builds audiences to target based on actions our visitors have taken on the site.

Cookie name Duration
_pinterest_ct_rt 1 year
_pinterest_ct_ua 1 year
_pin_unauth 1 year

Outbrain

These technologies tell us how customers use our sites and apps and provide information to help us improve the website, apps and your browsing experience.

Cookie name Duration
outbrain_cid_fetch 5 minutes
adrl 5 weeks
apnxs 6 weeks
criteo 2 months
obuid 6 months

Twitter

Twitter conversion tracking enables us to measure our return on ad spend by tracking the actions people take after viewing or engaging with our ads on Twitter.

Cookie name Duration
personalization_id 2 years
muc 2 years
ads_prefs 5 years
auth_token 5 years
dnt 5 years
guest_id 2 years
twid 5 years