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Bold and beautiful


Bold and beautiful


Love cooking with Belazu’s premium chef-grade ingredients? Look out for its bold new branding and packaging on supermarket shelves now



Cooking family meals that you’ll remember long after the plates have been cleared away calls for great ingredients, and Belazu prides itself on sourcing the best products from the Med.

The company launched in 1991, bringing fresh unpasteurised olives to the UK from Provence before going on to supply the UK’s top restaurants with nearly 500 ingredients. Bringing those same loved and trusted chef-grade ingredients into UK homes and kitchens was a natural next step.




Today, Belazu is a successful B-corp certified business with a charitable foundation, and has revamped its branding to pay homage to 30 years of searching for the best ingredients for home
cooks and top chefs.

The name Belazu is crafted from a medley of French, Italian and Spanish words that translate to ‘beautiful blue’, and the new branding brings this to life with a rich and vibrant blue, celebrating its values and heritage. Look out for the new beautiful blue branding instore and visit for recipe inspiration (including for the shakshuka, pictured above).





Rose Harissa Paste 170g



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